Snow-covered mountains at sunrise
SOH-YEE LEE
DECIDE. OWN. SCALE.

From complex systems
to real-world impact

I build and scale AI, optimisation and software systems that turn complexity into better decisions, measurable value and more capable organisations.

BETTER
DECISIONS.
A SMARTER
ORGANISATION.
CASE STUDIES

REAL PROBLEMS. REAL SYSTEMS. REAL OUTCOMES.

Container port operating at dusk
01QUINTIQ

From data to better decisions in a complex world.

Optimising the system, not the individual task

At Quintiq, I helped build and scale optimisation software that enabled organisations to make better decisions in complex, real-world environments — from manufacturing and logistics to workforce and supply chain planning.

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Engineer using a tablet in an automotive factory
02VOLVO CARS

From AI opportunity to operating value.

From AI opportunity to operating value

At Volvo Cars, I developed and implemented an AI operating model to identify, fund and productionise AI solutions — with real impact across the business. A flagship example is the maintenance copilot in our Chinese factories.

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Modern AI data center corridor
03AI ECONOMICS

When AI scales, architecture becomes economics.

Engineering the economics of production AI

As AI moved into high-volume use, I approached compute and model usage as an engineering and product problem — not just a procurement cost. By optimising architecture, orchestration and resource utilisation, we made AI more efficient, scalable and economically viable.

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HOW I WORK

Strategy that survives contact with operations.

I work where technology, business systems and organisational decisions meet — shaping direction, building capability and staying accountable for outcomes.

01

Systems before solutions

Find the constraint that limits the outcome before selecting the technology.

02

Evidence before commitment

Increase investment as uncertainty falls, and be willing to stop.

03

Operations before theatre

Production value requires ownership, economics, reliability and adoption.